Chris Tweed is the Co-Founder and Chief Executive Officer of Behavioural Finance. A Chartered Financial Planner with an MBA from Bayes (formerly Cass) Business School where he is a Fellow and lectures MBA and entrepreneurship students. Chris combines deep practitioner experience with entrepreneurial leadership. He has co-founded and scaled one of Scotland’s largest St. James’s Place financial planning firms and is recognised as a thought leader in financial services, often contributing to industry panels and regulatory change initiatives.